Terrasphere | XD Web Design | CMC
Collaborative Marketing Campaign (CMC) CMC is a large collaborative group work project that includes many courses across the curriculum, such as strategy and planning (brand discovery), packaging, branding, infographics, and digital design.
Themes:
Nature
Warm
Foresty
Nature
Warm
Foresty
My contribution to the CMC
During the sketch phase, I had to deliberate and experiment with the sketches multiple times due to the connection each design has with the tag lines associated. The tag lines are the basis of the campaigns so their association was significant. this was a major challenge that resulted in the set of poster sketches below.
Click on them to see the concept in detail
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CMC Assets
CMC Assets
